CHUCK could be life-long friends with someone or just friends with anyone. We always seek enjoyable experience in everyday life with our fresh perspective and trendy products based on our three values below.

BLUE
: What is ‘BLUE’ to you? It could be a cloudless sky on a clear day or the deep dark water for someone. For us, ‘BLUE’ is the color of memory that everyone has no matter what it looks like. Until your ‘BLUE’ is ‘CHUCK’, we will continue to present our products through the popular color, BLUE. CHUCK BLUE creates the most ideal look for every season. Stay Tuned!

FRESH
: Our most important value lies behind the meaning of ‘Fresh’, which means ‘New’. It is not enough to express yourself with standardized products. You need something new with finer details like playing find the hidden picture, or a dramatic challenge that will turn the tables!
CHUCK gives you a FRESH experience.

SPARKLE
: We care about the liveliness coming from the process of thinking about where to go, who to meet, and what to wear. Our products could be a highlight or totally encompass your style because every single product from CHUCK is open to all possibilities. Therefore, it doesn’t matter how to wear them.
We hope that your life will be SPARKLE with us.